Seller Services



Why choose a RE/MAX Generations sales associate to help with your sale?

1) Proven Systems

We have been in business since 1956. This does not mean that we have been doing things the same way for 61 years. In such a competitive industry, we have found that the key to survival is adaptability. However, although we recognize the real estate industry has changed drastically since our founding, it is the core knowledge and experience gained over 6 decades that have empowered us to adapt and develop new, proven systems to effectively serve our clients in the face of the industry’s evolution. Our most important system, service with integrity, has always been our number one commitment to our clients and to our community.

2) More than the “3 P’s”

Unfortunately, many real estate “professionals” out there claim to be expert salesmen, but end up practicing the “3 P’s” of selling real estate. This consists of:

  1. Placing a sign in the yard
  2. Putting the property on MLS
  3. Praying a buyer comes along

At RE/MAX Generations, the “3 P’s” approach falls short of the high quality standard of service that our associates provide. Rather than taking the easy way out and waiting for someone else to sell your property, we add a “4th P” to the equation…

  1. Proactively market and prospect for buyers!

Because when you hire a RE/MAX Generations associate to sell your property, we do not sit around and wait for someone else to sell it!

3) Selling Strategy

To expand on our “4th P”, we develop a customized Selling Strategy for each of our clients. We do NOT believe in a one-size-fits-all approach to selling real estate because every property is different, and every client has different circumstances! To summarize, our Selling Strategy includes 3 main components:

  1. The Competitive Market Analysis (CMA)A sound CMA process is the foundation of our selling strategy. During this step, we take a detailed look at the market where we research past sales data and analyze market trends to estimate future sales and pricing performance.
  1. The Strengths, Weaknesses, Opportunities, & Threats (SWOT) Analysis - The SWOT analysis is built upon the CMA discussed above. We take the CMA a step further than most firms by identifying the specific Strengths, Weaknesses, Opportunities, and Threats that we believe will impact the sale of your property. Then, we develop a plan to capitalize (Strengths and Opportunities), or mitigate (Weaknesses and Threats) accordingly.
  1. The Marketing PlanThe Marketing Plan, which is built upon both the CMA and the SWOT Analysis, serves as the core of our Selling Strategy. To truly capture our “4thP”, we must proactively market your property and prospect for appropriate buyers. While the specific mix is unique to each property, we typically utilize a variety of powerful tools including paid social media ads, online advertisement, targeted consumer ads, search engine analytics, professional-quality photography, aerial (drone) footage, open houses, brochure hand-outs, cold-calling, and face-to-face advertisement at networking events.

Interested in learning more? CONTACT AN AGENT today!